Strength in Connection
Digital, Print
This Ting Internet campaign was focused around the importance of connection and how the internet can help to bring us together. Paired photos were used to show an interaction between two people in various scenarios, showing strength in connection regardless of physical distance. A variety of print and digital collateral was created for this campaign, with a few examples shown below.
Photography pairing examples
Billboard ad design
Bus ad design
Direct mailer design example
Updated mailer and print ad examples
Designs were refreshed later in the year, with a new set of photo pairings and a tweak to the campaign visual style.